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Things To Consider
Goals
What do you hope to accomplish with an online presences? Is the internet to be used by customers, employees, vendors, public? Let us help you by asking thought provoking questions about the direction of your online project.
Audience
Remember your audience! They are busy people who are bombarded with messages every time they go online. They want to hear what you have to say, but they will decide whether to keep listening after 3 seconds of reading. Make those seconds count.
Competition
Visit your competitors sites. Decide what you like and dislike and use that knowledge when you are compiling the content for your site. Your customers will show their appreciation for your efforts by coming back again and again.
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Functionality
Customers who don't have to overcome confusing or conflicting messages are more likely to find exactly what they are looking for. They will seriously explore your site and make a purchase or utilize the information you have for them.
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